What Are Footnotes?
A practical introduction to footnotes and footnote symbols used in promotional medical writing.
A practical introduction to footnotes and footnote symbols used in promotional medical writing.
A footnote is supporting, qualifying, explanatory, or reference information placed separately from the main message and linked to that message using a footnote marker.
Depending on the asset and convention, footnotes may provide study parameters, qualifications, explanations, or cross-references to supporting information or references.
In medical communications and promotional medical writing, a statement in the main body text often requires additional context—such as the trial population, statistical endpoint, analysis method, or abbreviation key. Rather than cluttering the primary headline or callout copy, this information is formatted as a footnote.
“Patients achieved a 42% reduction in symptom score.*”
* Based on the prespecified analysis population.
Here, the superscript asterisk (*) immediately notifies the reader that the claim is linked to corresponding qualifying information provided at the bottom of the page or asset.
A practical introduction to footnotes and footnote symbols used in promotional medical writing.